Privacy Policy

The following Privacy Policy (this “Policy”) of PacificDx, Inc. (“PacificDx” or “we”) is applicable to all of the information collected by PacificDx during and by your use of this website (this “Site”). Please read this information carefully before accessing any part of this Site. By using this website, you consent to the data practices described in this policy.

To read our Private Health Information (PHI) policies, please visit our Company/Our Lab page on this website.

Our Commitment to Your Privacy

PacificDx recognizes and respects the privacy of users of this Site therefore, protecting your private information is our priority. We are providing this Policy to explain our on-line data practices and the way that we may collect and use information obtained from you. PacificDx may update this Policy from time to time without prior notice to you.

General

PacificDx may collect information about your visits to this Site by tracking the usage of certain features available on this Site. The collection of this information enables PacificDx to tailor the Site’s content to your needs and helps us to keep you informed of information that you may find of interest.

PacificDx may gather personally-identifiable information about you when you enter personally-identifiable information. We do not collect personal information about you unless you voluntarily provide it to us. We may also request information about your communications needs and preferences. We may collect personally-identifiable information such as: Your name, mailing address, telephone, employer, job title, business name, e-mail address and other similar information. When you choose to provide us with personally-identifiable information, PacificDx will act in a responsible manner and maintain your personally-identifiable information in secure on-line and off-line facilities.

Use of Your Personal Information

PacificDx may store and disclose personally-identifiable information as allowed or required by applicable law. We may make disclosures that are necessary or advisable to protect the rights, safety or property of PacificDx or others, to conform to legal or regulatory requirements or to investigate or prevent violations. Except as set forth above, PacificDx will not disclose, sell, lease or rent your personally-identifiable information. 

Automatically Collected Information

Information about your computer hardware and software may be automatically collected when you visit our Sites. For example, we may collect session data, including your IP address, web browser type, domain names, access times and referring website addresses. We also may collect information about your online activity, such as content viewed and pages visited. We collect this automatic information to help us understand the interests of our customers and visitors and customize your user experience, among other things.

Use of Cookies    

Cookies are small data text files that, if your Web browser permits, can be stored on your computer’s hard drive. Cookies are uniquely assigned to you and can be read only by a web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer. The Help portion of the toolbar on most web browsers will tell you how to prevent your web browser from accepting new cookies, provide notification when you receive a new cookie, or how to disable most cookies. You may still use this Site even if you reject the cookie; however, you may not be able to access some tools and features offered on our Site.

We may use cookies on this Site to personalize and improve your experience, as well as:

  • Help us recognize your Web browser as a previous visitor and save and remember any preferences set while your Web browser visited our Site
  • Help us customize the content provided to you on our Site(s). For example, when you access a web page, a cookie automatically recognizes your Web browser as you navigate on the Internet and presents you with information based on your apparent interests.
  • Help us measure and research the effectiveness of the features, offerings, and e-mail communications (by determining which e-mails you open and act upon) of our Site
  • Help us analyze trends and demographic information for aggregate use to improve this site

We will not link any IP addresses that we may collect to any personally-identifiable information.

Security of Your Personal Information

We strive to protect your personal information against unauthorized access or alteration— unfortunately, no data transmission over the internet or any wireless network can be 100% secure. As a result, by using this website, you acknowledge the security, integrity and privacy limitations inherent to the internet that are beyond our control.

Use of Google Analytics, Google Analytics Demographics and Interest Reporting

We use the Google Analytics Demographics and Interest Reporting feature of Google Analytics’ Display Advertising. Information collected through Google Analytics Demographics and Interest Reporting includes age, gender, interests, and in-market categories. This information is used alongside Google Analytics to better understand how we can provide, maintain, and improve our services and products, as well as to improve our marketing campaigns and Site content. We do not use this information for remarketing or advertising purposes.

Although we do not use Google Analytics Demographics and Interest Reporting feature to show ads on our Site, visitors can opt-out of Google Analytics for Display Advertising or customize Google Display Network ads by visiting Google Ad Settings. Opting out of Google Analytics’ Display Advertising will disable the collection of Google Analytics Demographics and Interest Reporting information.

We will not facilitate the merging of personally-identifiable information with non-personally-identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie unless we have robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that merger.

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform and optimize our Site based on someone’s past visits to our Site(s).  You also can opt-out of Google Analytics by using Google Analytics’ Opt-out Browser Add-on.

Correcting or Retrieving Your Information

If your personally-identifiable information changes or if you no longer want PacificDx to maintain your information, send us an e-mail request at info@PacificDx.com. PacificDx will send a confirming e-mail to your last known e-mail address of the changes or deletion of your personally-identifiable information.

Links

You may have the opportunity to follow a link from or to other Sites maintained by third parties from the PacificDx Site. Because other Sites may not be hosted or controlled by PacificDx, we are not responsible for the privacy practices of those Sites. The privacy policies of other Sites may differ from PacificDx and we encourage you to review those privacy policies of the Sites to which we may offer a link. This Policy only applies to information collected and maintained by PacificDx, its subsidiaries and affiliates.

Contact Us

If you have any questions about this Policy or our Site, please contact us at info@pacificdx.com.